Selected impact
Professional experience at national scale.
01
RM5M+
Portfolios managed
02
20+
National platforms annually
03
4,000+
NHCCE participants
04 · Up to
10,000
Regional programme participants annually
NHCCE participation grew from approximately 1,000 to more than 4,000. Regional engagement included Sabah and Sarawak.
About
Connecting marketing activity with organisational outcomes.
Areas of expertise
- CRM Strategy
- Customer Lifecycle
- Integrated Marketing
- B2B Demand Generation
- Sales Enablement
- Stakeholder Engagement
- Budget Governance
- Cross-Functional Leadership
I am a marketing leader with more than 10 years of experience across public-listed technology, fintech and national workforce development.
My work connects brand strategy, acquisition and stakeholder engagement with customer adoption and retention objectives. I have managed portfolios exceeding RM5 million, scaled national conference participation and led delivery structures of up to 400 personnel.
I bring a cross-functional approach to CRM strategy, working with Marketing, Business Development, Product, Technology and stakeholder engagement teams around customer needs and organisational priorities.
My focus is to give management a clearer view of what marketing investment is intended to achieve, how customers progress and where the next improvement should happen.
Expertise
Capabilities that connect marketing strategy, investment and customer engagement with organisational outcomes.
CRM & Customer Lifecycle
- CRM Strategy
- Customer Lifecycle: reach, acquisition, conversion, retention and loyalty
Integrated Marketing & Growth
- Integrated Marketing
- B2B Demand Generation
Stakeholders & Sales Enablement
- Sales Enablement
- Stakeholder Engagement
Leadership & Governance
- Budget Governance
- Cross-Functional Leadership
My leadership principle
“Start with the business objective. Define the desired customer action, align investment and team responsibilities, then use performance evidence to guide the next decision.”
Nazri Hashim
Selected Work
Selected programmes and commercial work.
Each summary follows the same structure: Purpose → My Contribution → Documented Outcome. Initiative-wide results are labelled as such and are distinguished from my personal contribution.
NHCCE 2023
HRD Corp · National conference & exhibition
- Purpose: Create a national platform for human capital dialogue and stakeholder engagement.
- My contribution: Conference and exhibition delivery, expert coordination, partner engagement and participant experience.
- Documented outcome: Participation scaled from approximately 1,000 to more than 4,000, with 30+ experts and 350+ exhibitors. The event achieved Malaysia Book of Records recognition.
National Training Week 2024
HRD Corp · National programme across five regions
- Purpose: Support wider access to learning and national training participation.
- My contribution: Coordination across five regions and national programme delivery.
- Documented outcome (initiative-wide): The initiative enrolled 311,000+ participants through 65,000+ free courses.
HRD Awards
HRD Corp · Employer recognition platform
- Purpose: Recognise employers investing in employee training and development.
- My contribution: Delivery of an employer recognition platform involving senior national stakeholders.
- Value: Recognition, relationship development and continued stakeholder engagement.
Green Packet
Current work · B2B technology, fintech, payments & proptech
- Purpose: Support B2B acquisition across technology, fintech, payments and proptech.
- My contribution: Digital campaigns, sales presentations, tender support and customer value propositions developed with Business Development, Product and Technology teams.
- Status: Current work.