Selected Marketing Impact
300% Audience Growth
Approximately 1,000 to 4,000 participants
RM5M+ programme portfolio
Scaled the National Human Capital Conference from approximately 1,000 to 4,000 participants through integrated marketing, delegate acquisition, strategic partnerships, sponsorship and stakeholder engagement.
National Programme Portfolio
Led a RM5M+ portfolio of high-profile national initiatives, conferences and government programmes. Managed complex cross-functional structures involving up to 400 personnel to deliver integrated marketing experiences with measurable organisational impact.
HRDF to HRD Corp: The Brand Transformation Experience
I led the event ideation and experiential direction for the official transformation from HRDF to HRD Corp, translating the new brand identity into an immersive launch experience. As part of the concept, I introduced a Sky LED installation to create a high-impact reveal and strengthen the audience’s experience of the brand transformation. Positioned at the time as Malaysia’s first Sky LED installation of its kind, the feature became a defining element of the launch.
Â
MY ROLE
Event Management • Experiential Strategy • Creative Direction • Brand Launch • Stakeholder Coordination • Production Oversight
_mp4.jpg)
Building Discoverability and Commercial Pathways Across the Green Packet Ecosystem
57K active users
56K new users
279K events
19K Google organic sessions
Direct Traffic • Organic Search • Referral • AI Discovery
→ Green Packet Main Portal
→ Kiple and KipleCity
→ Approximately 80 Portfolio Leads Per Month
Developed an integrated acquisition approach connecting direct traffic, organic search, referrals and AI-assisted discovery with the Green Packet main portal. The wider portfolio strategy supported Kiple and KipleCity’s commercial pipeline, averaging approximately 80 internally tracked leads per month.
Google Analytics measures portal traffic and acquisition sources. Lead averages are based on internal portfolio reporting and are presented as supported business outcomes, not direct last-click attribution.
MY ROLE
Digital Growth Strategy • SEO • Content Discovery • Portal Optimisation • Analytics • Lead-Generation Journeys • Commercial Marketing
Viral Storytelling
Developed digital and branded content generating more than 5 million views across Facebook and YouTube through audience-led storytelling, creator collaboration and disciplined production execution.
MY ROLE
Content Strategy • Creative Ideation • Production Planning • Talent Management • Client Coordination • Campaign Execution
